Stater Bros. Markets announced that Dennis McIntyre, current executive vice president of marketing, will assume the additional role of chief marketing officer, effective Nov. 4.  

In his new role as executive vice president and chief marketing officer, McIntyre will continue to report to Stater Bros. Chief Executive Officer Pete Van Helden.

A seasoned executive with more than 41 years of experience in the supermarket industry, McIntyre’s extensive grocery career began in 1978 as a courtesy clerk. He steadily progressed through a range of retail store positions ultimately holding the role of assistant store manager.

In 1983, McIntyre was promoted to a buyer in the company’s marketing department.  He continued to advance to increasing levels of responsibility, excelling in the roles of assistant vice president of marketing, senior vice president of marketing, and group senior vice president of marketing.  In 2007, McIntyre was promoted to his current position of executive vice president of marketing.

“As CMO, Dennis will work toward furthering and ensuring a cohesive brand identity,” said Van Helden.  “He will also be responsible for developing and leading an overarching marketing strategy across all areas of the Company to meet the Company’s business goals of sales and margin growth.”

McIntyre recently served as president and chairman of the Western Association of Food Chains.  Prior to this role, he served the WAFC as vice president in addition to education chairperson.  He is a strong advocate for developing future food industry leaders and actively supports industry-related programs such as the USC Food Industry Management Program, WAFC Retail Management Certificate program and tuition reimbursement through the California Grocers Association Educational Foundation.  In recognition of his steadfast support and leadership within the food industry, McIntyre received the prestigious Torch Award from the Illuminators Educational Foundation in 2017.