Cuties launched its holiday promotion — Spread the Cheer — encouraging people to share their favorite ways to give back, while also giving them the chance to win one of five $1,000 shopping sprees to make those wishes come true.

Now through Dec. 19, Cuties will support Spread the Cheer with in-store merchandising, an iBotta digital coupon FSIs, partnerships with food influencers, and targeted social media campaigns to increase consumption of Cuties Citrus during peak season.

“With a wildly successful Countdown to Cuties campaign leading up to Cuties season, we learned that people can’t wait to get their hands on Cuties,” said Kate Reeb, director of marketing for Sun Pacific. “To keep this momentum going, we’re encouraging people to connect with us more personally about the things that motivate and bring them joy over the holiday season — the more we engage and connect with our shoppers, the better we can serve them in-store and online!”

To learn more about Spread the Cheer, visit www.cutiescitrus.com and follow along on Instagram at @cutiescitrusofficial to see how others are spreading the cheer this holiday season.