California Sun Dry launches new product

Author: 
beckman@theproducenews.com (press release)
Date: 
Monday, 18 March 2019 - 4:26am

California Sun Dry Foods, a leading brand of sun-dried tomatoes, launched the company’s first-ever Sun-Dried Tomato Bruschetta. The new appetizer caters directly to consumers’ preferences for all-natural spreads and conveniently packaged snack foods, and it is a unique addition to the company’s already extensive portfolio.DSC00338 launch2

“We’re excited to expand our segment in the produce category,” said Charles Olin, vice president of sales and marketing at Saco Foods LLC. Saco Foods acquired California Sun Dry in January of this year. “We’ve come up with a recipe that meets shoppers’ snacking needs, making it easy to enjoy a fast and healthy bite or serve to a crowd.”

The Sun-Dried Tomato Bruschetta, comprising fresh tomatoes, diced onion, a zesty herb blend and the company’s signature sun-dried tomatoes, is the first ready-made appetizer for the company, adding a distinctive item to the brand’s produce set. California Sun Dry’s comprehensive product portfolio includes jarred and bagged sun-dried tomatoes, sauces and spreads.

“We approached the creation of this product by looking at what is trending in consumer purchasing and came up with a solution that meets the growing interest in healthy diets and elevated snack platters. It appeals to ingredient-conscious consumers at a price that is accessible to all,” said Pam Statz, vice president of sales at Saco Foods.

The new bruschetta is adaptable in the kitchen for a wide variety of uses. Suggested retail price for California Sun Dry Sun-Dried Tomato Bruschetta is $4.49 per nine-ounce jar. It is shipped in a six-count case, available from the company today.

About D. Otani Produce

In business since 1989, D. Otani Produce, Inc. has grown into one of Hawaii’s largest produce wholesalers, enjoying business with hotels, restaurants, local business institutions. We are also a major distributor to Hawaii’s retailers.

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D. Otani Produce
1321 Hart St
Honolulu, HI 96817

Phone: (808) 509-8350

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