Bonduelle plans to grow single-serve salad market

Author: 
beckman@theproducenews.com (press release)
Date: 
Friday, 14 December 2018 - 6:55am

Bonduelle-Canada Lineup

Bonduelle Fresh Americas, formerly Ready Pac Foods, and a wholly owned subsidiary of Bonduelle, announced it will expand its leadership in the fresh prepared meals category, launching Bonduelle Fresh Picked salads in Canada. The new lineup will provide consumers with a convenient and nutritious meal without compromising taste. Each salad comes with farm-fresh leafy greens, seasoned meats, flavorful dressings and a variety of toppings such as cheese, veggies or crumbled bacon.  done

Currently, Bonduelle Fresh Americas holds more than  a 70 percent share of the U.S. $526 million single-serve salad market in the United States. As Canadian consumers are looking for healthier, convenient meal options, Bonduelle is aiming to significantly grow the existing $32 million market for single-serve salads. With culinary expertise and data-driven insights, Bonduelle Fresh Americas is bringing fresh meal solutions to the market crafted specifically for Canadian consumers’ tastes, with complete proteins, like chicken, turkey, ham and cheese.

“Our commitment to understanding and meeting consumer needs and demands puts us in a unique position to excel when it comes to product innovation,” said Mary Thompson, Bonduelle Fresh Americas chief executive officer. “Canadian consumers want morehigh-protein food options and Bonduelle Fresh Picked salads will make healthier meal solutions with complete proteins attainable for all.”

“The acquisition of Ready Pac Foods in the U.S. in 2017 has not only strengthened Bonduelle as a leader in the plant-based foods industry and the fresh category, but also its ability to efficiently reach more customers and consumers around the world,” said Daniel Vielfaure, Bonduelle Group deputy CEO. “This expansion into Canada affirms the company’s ambition to be the world leader in well-living through plant-based foods.”

With high-quality ingredients, Bonduelle Fresh Picked salads are high in protein, clean label, with no artificial flavors and are crafted to satisfy cravings. The ready-to-eat bowls (fork included) conveniently come with all the fixings separated — so everything stays fresh and crisp until consumers are ready to enjoy.

Furthermore, Bonduelle Fresh Picked salads use the Fresh Air Seal, a healthier, natural approach to keep fresh food fresher longer, extending the shelf life without preservatives. The process allows consumers the ability to confidently stock up in one trip to the grocery store for meals throughout the week.

Bonduelle Fresh Picked salads are available in five popular varieties: Caesar Salad with Chicken and Bacon, Greek Inspired with Chicken, Cobb Salad with Turkey and Bacon, Chef Inspired with Turkey and Ham, and Santa Fe Style. Consumers can find them now in theproduce aisle of Loblaw stores — Loblaws, Zehrs, Provigo, Maxi & Cie and others — in Quebec and Ontario provinces, as well as in the Maritimes.

For the past 50 years, Bonduelle Fresh Americas has maintained a longstanding history of innovation, including fresh-cut bagged salads in grocery stores, European salad blends, the triple-wash process for greens and the first organic chopped salad kits on the market. Bonduelle Fresh Americas also created the single-serve salad category in the U.S. more than 17 years ago with its Bistro Bowl brand and remains a market leader today.

About D. Otani Produce

In business since 1989, D. Otani Produce, Inc. has grown into one of Hawaii’s largest produce wholesalers, enjoying business with hotels, restaurants, local business institutions. We are also a major distributor to Hawaii’s retailers.

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