America's avocado obsession is being served in new, innovative dishes in Dallas as Avocados From Mexico, in partnership with Trinity Groves, just opened the world’s first polished-casual restaurant focused entirely on avocados. Featuring 29 avocado dishes, 10 avocado cocktails and a full bar, AvoEatery aims to drive innovation on menus nationwide.

Avocados From Mexico supplies 84 percent of the U.S. avocado market, and the brand has employed increasingly creative marketing techniques to both drive and satisfy consumer demand. The new restaurant concept expands these efforts by serving as an avocado innovation incubator to test inventive avocado uses across the menu and use these learnings to validate consumer interest and share insights with restaurants coast-to-coast.

“With the opening of AvoEatery, we are moving beyond brand marketing to experiential marketing, where we will be able to inspire consumers with the versatility of this super-fruit while learning directly from those same consumers about what they crave,” said Alvaro Luque, chief executive officer of Avocados From Mexico. “There’s so much more than guacamole – you could come into AvoEatery every day for almost a whole month and try a new avocado dish each time!”