Atlantic Fresh, which specializes in broccoli production, said it offers East Coast broccoli to local and regional customers four or more days sooner than West Coast providers.
The company, currently harvesting broccoli in Florida, added new farms in North Carolina, New Jersey and New York in 2018, and other locations have expanded their production acres as well. The increase in production is in response to growing consumer demand for broccoli.
With 51 percent of grocery shoppers purchasing broccoli, and increased purchasing year over year, broccoli is making its way onto more U.S. plates. Broccoli was the third-most-popular produce item shoppers said they bought in 2018 that they didn’t buy previously. While broccoli has been the main focus of Atlantic Fresh, the company has also been increasing cauliflower and organic broccoli production each year and looks forward to expanding these offerings in the future.
To complement its eastern roots and "harvest one day — deliver the next" philosophy, Atlantic Fresh is rolling out a fresh brand redesign and new website.
"The redesigned logo, with bright blue anchor design, makes a playful connection to our Atlantic coast broccoli farms," according to the company. The top of the anchor silhouettes in front of a red broccoli crown, that translates into a scalloped design element used in the new packaging. The revamped design can be seen on the new website and on conventional broccoli and cauliflower boxes, organic broccoli boxes, rubber band tags, bags and overwrap stickers. Atlantic Fresh also refreshed its popular Asian crown “dragon” carton.
Atlantic Fresh was formed in 2010 by L&M and Parker Farms. Each company has over 15 years of experience growing broccoli on the East Coast and in 2010 joined forces to offer a reliable, high-quality year-round source of eastern broccoli to their customers. Atlantic Fresh grows on 14 farms across eight eastern states, including Florida, Georgia, South Carolina, North Carolina, Virginia, New Jersey, New York and Pennsylvania.
