Avocados From Mexico is kicking off the fall season with two new unique promotional campaigns designed to elevate engagement, expand usage and increase basket size. Each program will have a targeted lineup of promotions and new partners, continuing to grow the category, while demonstrating that delicious, healthy avocados are Worth Every Moment.

Flavor With Heritage
To celebrate Hispanic Heritage Month, AFM is launching the “Flavor with Heritage” campaign, which kicked off Sept. 1 and runs through Oct. 13. AFM will bring together three relevant brands — Avocados From Mexico, Tabasco and Bud Light — to create a high-value offer that connects with today’s Hispanic consumer and shows them how adding fresh avocados to their celebration is worth every delicious moment.

“We’re confident our “Worth Every Moment” communications platform will get avocados on the shopping list and drive impulse purchases in-store,” said Stephanie Bazan, vice president of trade and market development for Avocados From Mexico. “We are excited to reach customers through digital and social media activations, merchandising, and a special coupon offer targeting Latina moms by highlighting the important role food has in cultural connection.”

Tastiest Tailgate
National Guacamole Day, which occurred Sept. 16, marked the launch of Avocados From Mexico’s fan-favorite “Tastiest Tailgate” program in more than 70 retailers nationwide. In partnership with the Anheuser-Busch Bud Light brand, “Tastiest Tailgate” seeks to inspire football fans to turn game-day fun into avo-worthy celebrations with guac and chips and your favorite burger topped with fresh Avocados From Mexico and paired with Bud Light.

Running through Dec. 31, the “Tastiest Tailgate” program features in-store merchandising, consumer savings, digital support, unique landing page for recipe ideas with promotional support, and retail specific programming.

Shoppers can enjoy more fresh Avocados From Mexico by taking advantage of the following savings:

• Digital Beer Code Offer: Earn a $6.00 rebate on the purchase of three or more Avocados From Mexico and one Bud Light eight-pack or larger. Also valid on two Bud Light Chelada three-pack or one Bud Light Chelada 12-pack and three or more Avocados From Mexico
• Digital Beer Code Offer: Earn a $4 rebate on the purchase of three or more Avocados From Mexico
• TX Only Mail-in rebate: Up to $4 on the purchase of three or more Avocados From Mexico
• Digital Coupon offer: Save $0.75 with the purchase of three Avocados From Mexico
• Catalina offer: Buy three Avocados From Mexico and get one free